Video Length Options: 8s to 64s

⏱️ Choosing the Perfect Video Duration

WishBot supports video lengths from 8 to 64 seconds in 8-second increments. Each duration is optimized for different marketing goals, platforms, and content types.

📊 Duration vs. Platform Performance

Duration	TikTok	Instagram	YouTube	LinkedIn	Facebook
8s	✅ Excellent	✅ Excellent	⚠️ Too short	❌ Too brief	✅ Good
16s	✅ Excellent	✅ Excellent	✅ Good	⚠️ Brief	✅ Excellent
24-32s	✅ Good	✅ Good	✅ Excellent	✅ Good	✅ Excellent
40-64s	⚠️ Long	⚠️ Long	✅ Excellent	✅ Excellent	✅ Good

🚀 8-Second Videos: Maximum Impact

Perfect For:

• Brand awareness campaigns
• Product reveals or announcements
• Quick tips or hacks
• Teaser content
• Simple call-to-actions

Content Structure:

• 0-2s: Hook/attention grabber
• 2-6s: Core message or visual
• 6-8s: Call-to-action

Best Practices:

• Use bold, contrasting visuals
• Keep text minimal and large
• Focus on one single message
• Include strong branding elements

⚖️ 16-Second Videos: The Sweet Spot

Perfect For:

• Product demonstrations
• Before/after showcases
• Simple tutorials
• Service explanations
• Customer testimonials

Content Structure:

• 0-3s: Hook/problem statement
• 3-10s: Solution/demonstration
• 10-13s: Benefit/result
• 13-16s: Call-to-action

Technical Details:

• Clip Structure: 2 segments of 8 seconds each
• Transitions: Smooth cuts between segments
• Consistency: Visual style maintained throughout

📖 24-32 Second Videos: Detailed Storytelling

Perfect For:

• Complex product features
• Service walkthroughs
• Brand storytelling
• Multiple benefit highlighting
• Educational content

Content Structure (24s):

• 0-4s: Hook/attention grabber
• 4-12s: Problem exploration
• 12-20s: Solution presentation
• 20-24s: Call-to-action

Content Structure (32s):

• 0-5s: Hook/introduction
• 5-15s: Problem/pain point
• 15-25s: Solution/benefits
• 25-32s: Call-to-action/next steps

Multi-Clip Production:

• 24s: 3 clips of 8 seconds each
• 32s: 4 clips of 8 seconds each
• Continuity: Seamless narrative flow
• Visual consistency: Same style and branding

🎬 40-64 Second Videos: Comprehensive Coverage

Perfect For:

• B2B service explanations
• High-value product showcases
• Detailed customer journeys
• Multi-step processes
• Comprehensive feature tours

Content Structure (40s):

• 0-6s: Hook/introduction
• 6-18s: Problem exploration
• 18-32s: Solution demonstration
• 32-40s: Benefits and CTA

Content Structure (64s):

• 0-8s: Hook/introduction
• 8-24s: Problem/challenge
• 24-48s: Solution/demonstration
• 48-64s: Benefits/results/CTA

Advanced Features:

• Multiple segments: Up to 8 clips for 64s videos
• Narrative arcs: Complete story development
• Feature showcases: Multiple product aspects
• Customer journey mapping: End-to-end experience

🎯 Choosing the Right Length for Your Goals

Brand Awareness → 8-16 seconds

Quick, memorable messages that stick with viewers and build brand recognition.

Product Education → 16-32 seconds

Enough time to explain features, benefits, and usage scenarios clearly.

Service Explanation → 32-48 seconds

Detailed walkthroughs of processes, methodologies, and value propositions.

Complex Sales → 48-64 seconds

Comprehensive coverage of problems, solutions, benefits, and social proof.

📈 Performance Optimization by Length

Short Videos (8-16s) Excel At:

• Higher completion rates (80-95%)
• Better shareability and virality potential
• Lower production costs and faster creation
• Platform algorithm favorability

Medium Videos (24-32s) Excel At:

• Balanced engagement and information delivery
• Better conversion rates for considered purchases
• Improved brand recall and message retention
• Cross-platform versatility

Long Videos (40-64s) Excel At:

• Highest conversion rates for complex products
• Better qualified lead generation
• Comprehensive feature communication
• B2B and high-value product sales

⚡ Pro Tips for Length Selection

1. Match Platform Norms: Follow platform-specific best practices
2. Consider Your Audience: Attention spans vary by demographic
3. Test Different Lengths: A/B test to find your optimal duration
4. Content Complexity: More complex = longer duration needed
5. Campaign Goals: Awareness vs. conversion requires different lengths

Still unsure about length? Start a conversation with WishBot and get personalized recommendations based on your business goals and target platform.