Video Creation

8 Essential Video Fields Explained

📅 Last updated September 5, 2025 • ⏱️ 8 min read

📋 The 8 Essential Fields for Video Creation

Every WishBot video is built from 8 essential fields that our AI uses to create your perfect advertisement. Understanding these fields helps you provide better information and get superior results.

🎯 Why 8 Fields?

These 8 fields represent the minimum viable information needed to create a professional, targeted video advertisement that converts viewers into customers.

🏢 Field 1: Business Name

What It Is

The official name of your business, brand, or product that will appear in the video.

How It's Used

  • Visual branding: Appears as text overlays
  • Logo integration: Combined with uploaded logo assets
  • Narration: Spoken in AI-generated voiceover
  • End cards: Featured in call-to-action screens

Best Practices

  • Use your official business name exactly as registered
  • Include "Inc." or "LLC" only if it's part of your marketing brand
  • For products, use the full product name (e.g., "iPhone 15 Pro")
  • Keep it under 30 characters for optimal display
✅ Good Examples
  • "Tesla Model S"
  • "Starbucks Coffee"
  • "Nike Air Max"
  • "Local Fitness Studio"

👥 Field 2: Target Customers

What It Is

A description of who your ideal customers are - their demographics, psychographics, and characteristics.

How It's Used

  • Tone selection: Determines video personality
  • Messaging approach: Formal vs. casual language
  • Visual style: Influences colors and aesthetics
  • Pain point addressing: Focuses on relevant problems

Target Customer Categories

  • Demographics: Age, gender, income, location
  • Psychographics: Interests, values, lifestyle
  • Behavioral: Shopping habits, media consumption
  • Professional: Job titles, industry, company size
✅ Detailed Examples
  • "Small business owners with 5-50 employees who struggle with digital marketing"
  • "Health-conscious millennials aged 25-35 who value organic products"
  • "Tech enthusiasts who are early adopters and willing to pay premium for innovation"

📱 Field 3: Advertising Platform

What It Is

The social media platform or marketing channel where your video will be published.

Platform-Specific Optimizations

TikTok & Instagram Reels

  • Format: 9:16 vertical aspect ratio
  • Style: Trendy, fast-paced, authentic
  • Duration: 8-32 seconds optimal
  • Features: Quick cuts, trending music, hashtags

YouTube & Facebook

  • Format: 16:9 horizontal aspect ratio
  • Style: Professional, storytelling approach
  • Duration: 16-64 seconds works well
  • Features: Clear narration, detailed information

Instagram Posts

  • Format: 1:1 square aspect ratio
  • Style: Visually appealing, brand-consistent
  • Duration: 8-24 seconds preferred
  • Features: Strong visual elements, minimal text

LinkedIn

  • Format: 16:9 horizontal recommended
  • Style: Professional, business-focused
  • Duration: 24-64 seconds for detailed messaging
  • Features: Industry terminology, ROI focus

⏱️ Field 4: Video Length

Available Durations

WishBot supports video lengths from 8 to 64 seconds in 8-second increments:

8 Seconds - Quick Impact

  • Best for: Brand awareness, simple product showcases
  • Content: Single key message, strong visual
  • Platforms: TikTok, Instagram Stories
  • Structure: Hook (2s) + Message (4s) + CTA (2s)

16 Seconds - Balanced Approach

  • Best for: Product features, service explanations
  • Content: Problem + solution + benefit
  • Platforms: Instagram Reels, TikTok, Facebook
  • Structure: Hook (3s) + Content (10s) + CTA (3s)

24-32 Seconds - Detailed Storytelling

  • Best for: Complex products, service walkthroughs
  • Content: Multiple features, customer journey
  • Platforms: YouTube, LinkedIn, Facebook
  • Structure: Hook (4s) + Story (20s) + CTA (8s)

40-64 Seconds - Comprehensive Coverage

  • Best for: B2B services, high-value products
  • Content: Multiple pain points, detailed solutions
  • Platforms: YouTube, LinkedIn, website embedding
  • Structure: Hook (6s) + Body (48s) + CTA (10s)

🎨 Field 5: Video Style

What It Is

The overall aesthetic, tone, and visual approach of your video.

Popular Style Categories

Professional & Corporate

  • Clean, minimalist design
  • Neutral color palettes
  • Formal language and presentation
  • Trust and credibility focus

Modern & Trendy

  • Bold colors and gradients
  • Contemporary design elements
  • Casual, conversational tone
  • Innovation and progress themes

Warm & Friendly

  • Soft, inviting colors
  • Personal, approachable messaging
  • Community and relationship focus
  • Emotional connection emphasis

Dynamic & Energetic

  • Bright, vibrant colors
  • Fast-paced transitions
  • Exciting, motivational language
  • Action and achievement themes

📢 Field 6: Call to Action

What It Is

The specific action you want viewers to take after watching your video.

Effective CTA Types

Direct Purchase

  • "Shop now"
  • "Order today"
  • "Buy now and save"
  • "Get yours before they're gone"

Information Gathering

  • "Learn more"
  • "Get a free quote"
  • "Download our guide"
  • "Request a consultation"

Engagement

  • "Follow us for more tips"
  • "Share with friends"
  • "Tag someone who needs this"
  • "Join our community"

Contact Actions

  • "Call us today"
  • "Book an appointment"
  • "Schedule a demo"
  • "Contact our team"

🏷️ Field 7: Brand Description

What It Is

Key personality traits, values, and characteristics that define your brand identity.

Brand Dimension Examples

Personality Traits

  • Innovative: Cutting-edge, forward-thinking
  • Reliable: Trustworthy, consistent, dependable
  • Playful: Fun, creative, lighthearted
  • Premium: Luxury, exclusive, high-quality

Values & Mission

  • Sustainability: Environmental responsibility
  • Community: Local involvement, social impact
  • Excellence: Continuous improvement, quality focus
  • Accessibility: Inclusive, affordable, user-friendly

📝 Field 8: Additional Context

What It Is

Any specific requirements, preferences, or additional information that helps create your ideal video.

Context Categories

Content Requirements

  • Specific features to highlight
  • Key benefits to emphasize
  • Unique selling propositions
  • Competitive advantages

Technical Preferences

  • Color scheme requirements
  • Font or text style preferences
  • Music or audio requirements
  • Specific visual elements to include

Marketing Context

  • Campaign themes or messaging
  • Seasonal considerations
  • Current promotions or offers
  • Brand guidelines or restrictions

🎯 Putting It All Together

When all 8 fields work together, they create a comprehensive brief that enables our AI to generate a video that:

  • Speaks directly to your target audience
  • Matches your brand personality
  • Optimizes for your chosen platform
  • Drives your desired action
  • Achieves your marketing goals
✅ Complete Example

1. Business: "EcoFriendly Yoga Studio"
2. Target: "Health-conscious women aged 25-45 seeking stress relief and fitness"
3. Platform: "Instagram Reels"
4. Length: "16 seconds"
5. Style: "Calm, serene, and inviting with natural colors"
6. CTA: "Book your first class today"
7. Brand: "Mindful, sustainable, community-focused wellness center"
8. Context: "Highlight our organic props, natural lighting, and beginner-friendly classes"

Ready to provide your 8 essential fields? Start your video creation or learn about choosing the perfect video length.